So, who am I?
I’m Catharina, the founder of Cath B Inspires. I'm a heart-led, intuitive, multi-passionate entrepreneur from Sweden, who has never really "fitted in" in the usual work environment or structures. With a desire for freedom, travel, and an intuitive mind that sometimes wants to do things differently, I may have always been seen as "difficult" considering I see life and our world in a different light. I am not someone who can fit into a 9-5 box and do the same thing Monday to Friday just to please society. I have tried, but mark my word - it's not for me.
In 2007, I relocated to Copenhagen, Denmark, and I lived and worked there for three years. After major health struggles (endometriosis) and going through a life-saving stoma operation (and losing my mother the same day), I needed a complete change, and I took a leap of faith and followed my intuition to the UK. With two suitcases and a budget hotel booked for 2 weeks, I didn't have a plan; I just followed my gut feeling, and I had a strong belief that the Creator would guide me and open doors for me.
I lived in the UK for fifteen years; however, in 2024, I felt everything started to change. It was a slow process that I had to endure, and I wasn't ready to admit the truth - that it was over. The UK was changing (or maybe it was me), and so was my relationship. You cannot force a relationship to continue when both know, deep down, that it's not meant to be. So I left and returned to my home country, Sweden, in 2025.
2026 has so far given me a foundation and base in Sweden, a remote business, a new man, reconnection with my family and old and new friends, and I am now between two countries - Sweden & Morocco. It just goes to show that when you take action, the Universe provides!
Photo: Hakim Bezza Morocco
Embracing the digital world
With over 19 years of online experience, my digital journey began in 2006, when I created websites to showcase my spiritual work and photography. My introduction to social media started with MySpace, where I discovered the transformative power of connecting and sharing businesses, art, and ideas with a global audience.
Alongside my temporary work at Flying Tiger, Premier Inn, and the NHS, I’ve dedicated myself to continuing to research, learn, and stay up to date with the enormous challenges and changes in the digital world of social media and AI. Social Media is no longer what it used to be; it's an integrated part of our lives that we nowadays can't imagine life without, even though I grew up without a smartphone and without updates being fed to me every second of my daily life.
Since I love to write, I have recently started a blog again, and gone back to basics, given that you do not own your social media platforms, and they can be taken down at any time, potentially resulting in the loss of all your content and business.
Did you know...
It's Fate Magazine
I corresponded with the editor of It's Fate Magazine, and she expressed interest in publishing my story. This experience highlights the importance of proactive engagement with media outlets; through a simple outreach, I secured a feature that allowed me to share my experiences.
Discover your purpose
I am proud to be part of the book, Discover Your Purpose. This beautiful collection is a testament to the power of storytelling and the shared wisdom of talented authors. Within its pages, you'll discover my quotes alongside true stories and captivating poems.
In August 2011, I attended a workshop by James Van Praagh and Tony Stockwell in London. Despite his success, as well as his work as a published author and the hit series Ghost Whisperer, James was a very compassionate teacher with enormous humour and a down-to-earth approach.
James Van Praagh Workshop
Let’s connect
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Sole Trader (Enskild Näringsverksamhet, Sweden)