So, who am I?

I’m Catharina, the founder of Cath B Inspires. I'm a heart-led, intuitive, multi-passionate entrepreneur from Sweden, who has never really "fitted in" in the usual work environment or structures. With a desire for freedom, travel, and an intuitive mind that sometimes wants to do things differently, I may have always been seen as "difficult" considering I see life and our world in a different light. I am not someone who can fit into a 9-5 box and do the same thing Monday to Friday just to please society. I have tried, but mark my word - it's not for me. 

In 2007, I relocated to Copenhagen, Denmark, and I lived and worked there for three years. After major health struggles (endometriosis) and going through a life-saving stoma operation (and losing my mother the same day), I needed a complete change, and I took a leap of faith and followed my intuition to the UK. With two suitcases and a budget hotel booked for 2 weeks, I didn't have a plan; I just followed my gut feeling, and I had a strong belief that the Creator would guide me and open doors for me.

I lived in the UK for fifteen years; however, in 2024, I felt everything started to change. It was a slow process that I had to endure, and I wasn't ready to admit the truth - that it was over. The UK was changing (or maybe it was me), and so was my relationship. You cannot force a relationship to continue when both know, deep down, that it's not meant to be. So I left and returned to my home country, Sweden, in 2025.

As my journey continues, so does my vision. Over the coming years, I plan to spend more time in Morocco, and this new chapter allows me to expand my professional network, develop meaningful collaborations, and create content inspired by the people, places, cultures, and experiences I encounter along the way.

Photo: Hakim Bezza Morocco